We are Winners of the Best Single Market Event for London New Years Eve 2014 for our fireworks.

Watch the video explaining the 360-degree multi-sensory experience

Ex-Awards has awarded Vodafone the award for accomplishing an industry first—an edible fireworks display. As the fireworks display team behind the event we are very proud. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the we can accomplish the impossible.

The event was attended by over 250,000 people, and Vodafone reached almost 640 million people through earned media which helped drive a big uplift in traffic to the Firsts.com website, peaking at about 24,000 visits versus an average of 3,000.

Snippet taken from eventmarketer.com

Read the full article here